Friday, June 27, 2008


I-PHONE RETAINS ITS ALLURE AMONG CUSTOMERS:

Before going in to Iphone's new 3G dimension let us see how its technology created allure among customers. Bradley Wilson was one of thousands who lined up to buy the iPhone the day it went on sale in June 2007. He's ready to camp out again next month when Apple Inc starts selling a faster, cheaper model. This model is expected to usurb the sales of the Iphone.
A year after entering the mobile-phone market, Apple Chief Executive Officer Steve Jobs aims to win customers with a $199 handset as competitors including Samsung Electronics Co. begin touting less-expensive ``iPhone killers.'' Early iPhone users, some of whom paid as much as $599 for the Web-surfing device, said they will be among the first to buy.
``I'm stoked about the price drop and understand Apple's desire to get the iPhone into as many hands as possible,'' said Wilson of Alexandria, Virginia, a staffer at National Geographic. He says he may give his old model to the family member who begs the most. ``I would pay the price I paid last year again if I had to do it over -- it's been worth every penny.''
After the touch-screen phone debuted last June 29, Apple sold more than 6 million before running out in May. Devotees like Wilson and new converts may help Jobs sell 10 million this year, giving Apple 1 percent of the global market. Industry leader Nokia Oyj sold 435.5 million phones in 2007, Gartner Inc. said.
The new iPhone 3G, which runs on speedier third-generation wireless networks, will include a global positioning system, download Internet content twice as fast as the old model and support business e-mail systems when it goes on sale July 11.

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